Articles Tagged with ''food marketing''

Unlike other label claims, such as “natural” or “regenerative,” “USDA Organic” is the only federally defined and enforced eco-label in the marketplace. It is backed by third-party certification and provides traceability from the farm to the consumer.

The Organic Trade Association (OTA) received a record level of funding of more than $1 million from the US Department of Agriculture’s Market Access Program (MAP) to promote US organic products around the world in 2023. The award, totaling $1,011,911 in new funding to the association, is an almost 10% increase from the 2022 levels, and the largest MAP award ever received by OTA. 

The role will partner with the three business units, connecting the market to the end customer using market research and insights, digital experience, innovation partnership and communications.  

New Wave Foods, an innovator in sustainable plant-based seafood, partnered with Chef Brian Duffy, known to many for his appearances on Bar Rescue, The Today Show, Food Network, HGTV and more, to spread the word on New Wave Foods' plant-based shrimp to foodservice operators.

With OREOiD, a cookie can be easily and quickly customized by operators who choose the crème filling, fudge dip and sprinkle colors, followed by their one-of-a-kind message and artwork. 

The summit supports the ongoing mission of Kroger's Our Brands portfolio by partnering with select suppliers to provide high-quality, innovative items that meet current and future market trends and uplift the company's brand promise, to be Fresh for Everyone.

Bell Flavors & Fragrances, Inc. (Bell) announced a series of promotions to senior leadership positions at its headquarters in Northbrook, Ill. The updates include the promotion of Megan Paul to sensory scientist, the promotion of Noor Abo Alzahb to the position of sales project manager, and the promotion of David Banks to senior marketing director.

The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.

Founders of the 12 startup brands participating in the Austin and Atlanta cohorts in the SKU (CPG) accelerator celebrated the culmination of the rigorous 12-week program with the premiere of their virtual pitches. The brands span multiple categories, including non-alcoholic cocktails, plant-based burgers, healthy snacks and beauty.

The unpredictability of the pandemic made the work of manufacturers even more difficult than in 2020, as COVID-19 and the resultant behavior of shoppers ebbed and flowed during 2021. Despite this and other challenges, this year’s New Product Pacesetters delivered an impressive $6 billion in aggregate Year 1 sales across food and beverage and nonfood products.