Gen Z consumers are just starting to learn their way around a kitchen and will want to advance their cooking skills but also balance quick dinner meals.
KRAFT says that it recognizes a majority of fans – Gen Z in particular – are hungry for more intense, exploratory flavors but prefer to try them in familiar products from trusted brands.1,2 As a comfort food, known for more than 85 years, KRAFT Mac & Cheese aims to delight its fans with the new flavors.
For the second year, respondents ranked “Easy (Under 30 Minutes) Meals” as their top curiosity for the year ahead, once again underscoring that even the most food-forward consumers are craving approachable, simple meal inspiration.
The trend toward global culinary exploration is driven by younger generations. Among those participating in our annual surveys, Millennials and Generation Z globally are somewhat more likely to express interest in more unusual, adventurous and exotic flavors.
T. Hasegawa researches how flavors transition from emerging trends to mainstream “must haves”
May 3, 2024
Each month, California-based flavor manufacturer T. Hasegawa USA publishes a report detailing emerging consumer trends in CPG food / beverage and foodservice menus.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
New trend report spotlights Gen Z's influence on food industry and opportunities for chefs
April 10, 2024
Generation Z, known for their substantial spending on dining out and for regularly making dining choices based on social media content2, are influencing dining experiences around the world. The report highlights a demand from this generation for 'flavor Shock', characterized by unexpected flavor combinations and twists on classic dishes such as incorporating Mexican sauces to create modern pastas.
T. Hasegawa USA looks at trending flavors and ingredients in the salty snacks category
April 5, 2024
Each month, California-based flavor manufacturer T. Hasegawa USA publishes a report detailing emerging consumer trends in CPG food / beverage and foodservice menus.
North American consumers need protein solutions that are right-sized, simple, globally inspired and affordable. That’s according to the newly published “Protein Profile,” an annual report produced by Cargill’s North American Protein business.
Cargill identifies five protein trends to watch in 2024
February 27, 2024
The alternative protein market—which spans everything from plant-based foods to cultivated meat to dairy alternatives—is still relatively young and evolving. At Cargill, we’re bringing our expertise in food and innovation to help expand the future of alternative protein for our customers and consumers.