WK Kellogg introduced the cereal, which is packed with 22g of plant-based protein, and zero sugar
January 11, 2024
WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.
MiO provides ‘insurance’ to compensate for unwanted side effects of traditional energy drinks
December 17, 2023
“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves
Gen Z’s dietary preferences are evolving. To appeal to them, diet and nutrition brands will need to embrace international flavors and cuisines. We predict growth in categories that successfully blend Gen Z’s desire for nutritious, plant-forward foods with their craving for authentic, internationally-inspired flavors.
Keeping up with flavor trends in a globalized era of constant and viral information can be challenging. After all, these days a single online influencer can spur the interest of millions of consumers with a single tweet. Nowhere is this more evident than among the so-called Gen Z demographic, a generation of adults in their late 20s and younger, with some of the highest purchasing power and the strongest trend impact.
Digital is the force that has been reshaping our lives and will have a greater impact in the years to come. We are in the middle of an accelerating digital revolution that impacts every aspect of consumers’ lives. Moreover, the digital world is evolving into a bigger, faster, more immersive and interconnected entity.
Global flavors, simplicity rank highest in report from Curious Plot
August 23, 2023
A majority of trendsetting food consumers are most interested in discovering recipes that can be prepped in less than 30 minutes. And it’s not just quick and easy meals they crave. Global flavors are driving the next food trends. These are among the findings in the “Consumer Curiosity Report,” a national survey of more than 700 food-forward consumers to gauge curiosity on culinary, nutrition and sustainability topics.
Consumers of all ages are most willing to try ethnic cuisines in their home cooking, at restaurants, and when traveling. They name Asian, European, and Latin American flavors as the most influential and Asian as the most familiar and inspirational. Preferences for specific ethnic cuisines, however, vary somewhat based on food and beverage category.
Gen Z consumers are trend creators who define what markets should be provide. They welcome positive engagement with companies and seek new experiences.
Manufacturers and brands work to harness technology, reduce waste and introduce more planet-friendly packaging to deliver eco-friendly alternatives
February 23, 2023
Key industry players are focusing on reducing food waste by about 50% through the adoption of several methods to extend the shelf-life of food. Top companies are paying strict regulations on food waste. FDA supports the food industry regarding food safety, packaged foods, and clean labeling. In the coming period, food manufacturers are likely to develop smart technology that may reduce the wastage of food items.
Accounting for 20.67% of US consumers and nearly one-third of the global population, Gen Z’s economic power is the fastest growing across all generations
February 15, 2023
Gen Z is the most racially and ethnically diverse generation, too. According to Pew Research, Gen Z represents the leading edge of the country’s changing racial and ethnic makeup – with 52% non-Hispanic White, 25% Hispanic, 14% Black, 6% Asian and 5% a different race or two or more races. The US Census Bureau projects that by 2026, the majority of this generation will be non-White.