Articles Tagged with ''sports nutrition''

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

Interest in dietary protein intake and the protein content in a range of foods and drinks continues to develop. Consider too that more consumers are aware of different protein sources and their potential benefits.

Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel. 

With the evolution of snacking and consumer need for on-the-go nutrition rather than formal meal patterns, the nutrition bar space has expanded tremendously.

Meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).

Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category. 

Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.

Plant-based nutrition is a major trend and shows no signs of slowing down. Innova Market Insights identified "Plant-Based Revolution" as one its Top Ten Trends for 2020 and that follows last year’s designation of "The Plant Kingdom" as a top 2019 trend.