Kill Cliff’s new Endure sports drink features slow-release carbs and electrolytes
February 20, 2018
ENDURE, an endurance sports drink, provides essential electrolytes and slow-release carbohydrates to support hydration and sustained endurance during exercise. Offered in two flavors, Berry Punch and Blood Orange, at 110 calories per 20oz bottle, ENDURE is now available at select independent gyms across the US, and online at killcliff.com.
The Clovis Culture reformulates line into four options with a focus on Paleo and Ketogenic results
February 7, 2018
The brand's name, The Clovis Culture, is derived from the historical diet of ancient paleolithic tribes (called Clovis) which encourages that the human body be fueled by all-natural foods such as meats, fruits, and vegetables rather than processed foods, dairy, and refined carbohydrates. Today, this is commonly referred to as "The Paleo Diet."
ProMera Sports introduces Alpha-Recovery Plus as a post-workout product that addresses exercise induced inflammation
January 24, 2018
ALPHA-RECOVERY PLUS™, containing Alpha-GEE®, is an innovative advancement in recovery that relieves the pain of EII, while supporting the body's own natural healing processes.
Interest in protein and high-protein products continues to grow across the food and drink markets—despite the fact that most North American and European consumers already may have more than enough in their diets.
Activity and diet are not mutually exclusive when it comes to weight management. It takes both for complete health. It also takes both types of exercise, anaerobic and aerobic, and each has its own nutrition needs.
For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
December 22, 2016
Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.
New pre-workout supplement helps build mind-muscle connection
November 15, 2016
Preparing to exercise is just as important as the exercise itself. The body’s muscle, cardiovascular system and brain need to prepare for the intensity to come.
According to Infiniti Research Ltd.’s market research firm, TechNavio, the global sports nutrition product market is expected to grow by more than 8% until 2020.
Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.
PLT Health Solutions introduces PLTNEXT Global Search for Innovation
April 13, 2016
PLT Health Solutions, Inc. introduces the “PLTNext Global Search for Innovation” to connect PLT with ingredient and technology innovators to assist in product development and commercialization.