Wixon will showcase natural Mag-nifique flavor modifiers at SupplySide West.
September 29, 2014
Wixon will showcase its “healthier, tastier, just better” proprietary, natural Mag-nifique™ flavor modifiers for nutritional products at SupplySide West.
Jelly Belly Candy adds two new flavors to its line of SportBean Energizing Jelly Beans.
September 29, 2014
Jelly Belly Candy Company, Fairfield, Calif., added two new flavors to Sport Beans®Energizing Jelly Beans®, its line of sports performance jelly beans for endurance athletes.
MusclePharm Corporation says its new Combat Crunch is a sports nutrition protein bar that delivers better taste and softer texture.
September 8, 2014
MusclePharm Corporation, Denver, says its new Combat Crunch is a sports nutrition protein bar that delivers better taste and softer texture thanks, in part, to a proprietary baking process.
Whether designed for professional (or semi-professional) athletes—or just the consumer looking for a boost during a daily run—beverages and bars have long dominated the sports nutrition category.
March 17, 2014
Indeed, sometimes tailoring a product for active consumers may as simple as a carefully designed repositioning to capitalize on a product’s natural benefits.
DMV’s Performance and Lifestyle Nutrition researchers are targeting athletes and sports-minded consumers, as well as those wanting to make smarter nutrition and weight management decisions.
December 1, 2013
Observers could say one of the world’s largest dairy ingredient groups is “getting fit” -- all to help global food and beverage processors create the next generation of performance and lifestyle nutrition foods.
International Dehydrated Foods, Inc. (IDF), a global leader in IDF poultry ingredients, is continuing to bring chicken to the forefront of the industry through innovative health and wellness applications that the company will feature at SupplySide West.
Specialized sports nutrition products are increasingly finding their way into the hands of mainstream consumers; conversely, manufacturers are incorporating specific ingredients beneficial for sports performance into mainstream products.