During the past two years, more American consumers considered healthfulness when purchasing their foods and beverages.

General Mills knows consumers want to eat whole grains, but the preparation can be intimidating and the taste is often times lackluster.

Both of the new varieties include whole grains, protein and fiber.

In fact, researchers concluded that “no data justifies a negative opinion about whole-wheat products in a healthy population."

Available in 11 varieties, Lundberg’s Organic Whole Grain Rice and Seasoning Mixes offer convenience to the health-conscious consumer looking for an organic option.

As a result of this approval, food manufacturers will now be able to communicate that whole grains and whole grain-containing foods which meet certain nutrient requirements outlined by the FDA may reduce the risk of type 2 diabetes.

QualiTech offers whole-grain products with an extra boost of fiber. These inclusions provide a delivery system for fiber with consistent look, feel and taste, and can mask flavor and consistency issues associated with adding fiber.

Tyson Food Service knows school foodservice operators also need to pass tests from time to time.

On a global scale, the gluten-free market is estimated to grow to more than $1.2 billion during the next five years, according to Datamonitor.

Bay State Milling (BSM) introduces two new products: Contadino, a pizza flour for Neapolitan-style pizza; and Easy GrAin, a pizza crust mix for applications involving more dietary whole grains. Both products were formulated and tested at the Rothwell GrainEssentials Center in Quincy, Mass.