Articles Tagged with ''consumer behavior''

Developed in conjunction with Deloitte, Chicago, the CGF asked all members to participate and complete those questions that are relevant to their businesses, while other consumer goods companies were encouraged to get involved.

To conduct this experiment, DIGIORNO recruited real people to host friends and family for a pizza party at a Manhattan loft.

When separating consumers by socioeconomic status, it becomes clear that the “average Joe” struggles with more than just finances.

Cafes are facing an increasingly diverse competitive set as they look to gain share of lunch and dinner sales while other limited-service and convenience-store competitors vie for more coffee occasions.

Millennials and Generation Z consumers are the most inclined to view any type of fat not only as permissible, but as offering positive health benefits, according to Food Formulation Trends: Oils and Fats, a new report by market research firm Packaged Facts.

The study examines dietary preferences and consumers' ability to find the nutritional information they need to make informed purchasing decisions.

We’ve all seen or heard the commercials, the ones about people desperately in need of a new mattress. Choose soft, choose firm, find your sleep number…so many seemingly simple solutions to the widespread absence of a good night’s rest.

The latest trends include fun videos and commercials for their products that consumers can watch while eating the confectionery. One of the pioneers of “snackertainment,” in which the real and the digital worlds merge, is food giant Nestlé. In a marketing campaign with Internet leader Google, it has the red rectangular wrappers of “have-a-break” KitKat printed with QR codes that lead directly to the manufacturer’s own “YouTube my Break” channel.

The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.

Although still relatively small, the online channel is one of the fastest growing channels for consumer reported purchases of ready-to-eat snacks, while traditional channels, like grocery and discount clubs, are steadying or declining, according to NPD Group’s ongoing snacking research.