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Articles Tagged with ''consumer behavior''

Understanding the Natural, Organic, and Clean Label Consumer

Packaged Facts’ report examines the influential shift in consumerism towards products that are natural, organic, clean label, and humane

July 23, 2018

More than half (53%) of adults say they are buying more natural and organic foods than ever before, and nearly half are buying more organic foods through standard supermarkets as organic selections have expanded.

Maturing US Organic Sector Maintains Steady Growth

Organic Trade Association survey puts 2017 organic growth rate at six times the pace of overall food market

July 18, 2018

The growth rate for organic food sales was below 2016’s 9% pace and was impacted by markedly slow growth in the big organic dairy and egg category. However, it was well above that of the overall food market, which nudged up 1.1%.

Pink Drink from Starbucks' 2017 "Cups of Kindness" Collection

Inspiring Food Product Development from Beyond Industry Borders

Look beyond the menu—and even outside food—for new product ideas

Maeve Webster

April 10, 2018

For the industry to truly be innovative, and continue to be relevant well beyond the Millennial boom, insights professionals will need to look well outside of food to better anticipate consumers' changing relationship with food.

Consumer Confidence, Online CPG Shopping Behaviors

IRI Consumer Connect Survey reveals seniors feel good about finances, while Millennials and Generation X are least confident

January 31, 2018

Thirty-one percent of consumers in Q4 2017 said they are struggling to buy needed groceries compared with 30% in Q4 2016.

Evolving Consumer Consumption Patterns

New realities of shifting consumer needs and marketplace disruption are shaping eating patterns in america and creating a one percent world

November 29, 2017

The key shifts are how consumers shop, define convenience, use restaurants and foodservice outlets, and personalize health and wellness, according to NPD’s recently released Eating Patterns in America report.

Flavor Preferences Vary by Generation

Study reveals the latest trends and data needed to better understand consumers’ shifting flavor behaviors and attitudes

November 1, 2017

Differing attitudes ring particularly true for spicy, bold and ethnic flavors, with millennials twice as likely as baby boomers to order ethnic foods at least once a week.

US Consumers' Sugar Intake, Behavior

Consumers are more likely to cut back on cola drinks than fruit juices because they feel that juice has more nutritional benefits

October 13, 2017

The decision on what to eat in terms of sugary foods varies by generations.

Innovating Across Market Segments

IRI report shows how consumer packaged goods players can win by rethinking old market-sizing assumptions

October 6, 2017

Competing across categories calls for big shifts in pricing, messaging, packaging and more — starting with a major change in mindset.

Majority of Grocery Sales Now Influenced by Digital

Digital's influence on grocery overall has nearly doubled year over year and has similarly driven increasing impact on the in-store shopping experience

September 28, 2017

More than half of grocery sales are digitally-influenced, according to a new survey report from Deloitte.

Millennials Focus on Fresh, Fitness and Flavor

New study confirms millennials' pivotal role in upending long-standing "truths" within the food, beverage and supplement categories

September 28, 2017

The study covered a one-year period ending August 2017. Women created 62%t of the content; men 38%t. More than 80%t of the content and posts appeared on social media platforms.