The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.

Want to listen to industry news and views on the way to work? Catch a quick video on a lunchbreak? Prepared Foods now goes anywhere—and everywhere—to cover critical topics.

In 2021, brands paid attention to the movement towards healthier habits. This translated to fortification and adding ingredients; or conversely, removing some maligned ingredients.

One-fifth of US consumers described themselves over the past year as “highly stressed on a daily basis,” per Innova’s 2021 Health & Nutrition Survey. The good news is that stress management is easier thanks to an array of new bakery products in 2021.

Want to listen to industry news and views on the way to work? Catch a quick video on a lunchbreak? Prepared Foods now goes anywhere—and everywhere—to cover critical topics.

About a quarter of US adults report to NPD they are on a diet, and 16% of those are on "their own diet" versus a  formal diet plan, like intermittent fasting or keto. 

The new Probiotic+ Gummies come at a time when gut and immune health are top-of-mind.

Natural Alternatives International, Inc., an international leader in custom contract nutritional supplement manufacturing for over four decades, announced Sherri Balzer has joined as business development manager, health & wellness.

Kroger's 2022 Food Trends Report is curated by Kroger's food experts – from Our Brands product developers to culinary specialists. The report contains 10 top trends that will influence consumer food purchases in 2022, while uncovering the "why" behind the trends.

As consumers continue to recognize the important place of digestive health in immunity and cognitive and emotional health, their appetite for food formulations that offer gastrointestinal benefits grows. As better-for-you food and beverage formulators strive to stay up to date on new ingredients in the pipeline, it’s worth a brief look at a few key ingredients expected to trend in the coming year and beyond.