The new flavors provide consumers with an alternative way to support gut health
June 11, 2024
Orange Creamsicle is the second of two new seasonal skus to launch in 2024 and is a continuation of the brand's commitment to deliver upon consumer demands.
From kombucha market growth to live culture probiotic labels, food and beverage marketers identify opportunities to connect consumers to products that address immunity
“If your company manufactures yogurt or other cultured dairy products—such as frozen yogurt and kefir—and you are interested in using the LAC Seal on your products, IDFA is now making it easier than ever to obtain the seal for use on product packaging and labels, demonstrating to consumers and other customers that your products contain valuable live and active yogurt cultures,” said John Allan, IDFA vice president of regulatory affairs and administrator of the IDFA’s LAC Seal program. “The LAC Seal is the best way to reach consumers with this unique health and wellness attribute.”
“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.
HUMM has been a pioneer in the low and zero-sugar kombucha and gut health beverage category. Today, it stands as one of the largest, fastest-growing, and most beloved brands in the space.
The new beverage provides families with an alternative that leads with probiotics to address health concerns
August 23, 2023
TIM TAM TUMMY aims to outshine juice boxes and other old school options by providing families with an alternative that leads with probiotics to address the functional health benefits parents care about most.
The Native Jun Brand introduced a fresh look, invoking light and a sense of adventure to the functional beverage category
November 16, 2022
Wild Tonic Jun is a cousin of traditional Kombucha because it is made with honey instead of cane sugar, resulting in a smoother, lighter finish and the natural intersection of function and flavor.
Whole Foods Market offers a look at ingredients, products and trends set to make an impact in the coming year
October 26, 2022
Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year.
FlavorSum ready to help translate next year’s top trends to new taste opportunities
October 20, 2022
FlavorSum is pleased to share part one of our two-part series on food and beverage predictions for 2023. In this article, FlavorSum showcases the trending consumer habits and market trends in store for 2023. In part two, FlavorSum will look at upcoming flavor and taste trends.