TRIP Drinks announced a new beverage created in collaboration with Calm, a consumer mental health company. TRIP has already experienced success in the UK market.
After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience.
The partnership includes a limited-edition co-branded can with a powerful proprietary combination of mindful botanicals, offering consumers a new way to unwind. Every US customer who purchases TRIP Mindful Blend can receive a complimentary 3-month Calm Premium membership, valued at $45, by scanning the QR code on the can. With a subscription, consumers get access to Calm’s full library of content from a range of experts and celebrity voices such as Matthew McConaughey, Harry Styles, Sheryl Lee Ralph, and Camila Cabello to help them sleep more, stress less, and live better.
With a presence in over 30,000 distribution points across the US and Europe, TRIP is solidifying its position, delivering accessible calm with every sip. TRIP is the global exclusive functional beverage partner of Soho House and the only soft drink available with them globally. TRIP is also available at premier locations such as Erewhon, where it is the best-selling calming beverage, Bristol Farms, Mother’s Market, and GoPuff. TRIP continues to innovate and lead in the wellness space, with launches going live in three nationwide retailers in Q1 2025.
TRIP continues to deliver groundbreaking innovation, with each beverage featuring a powerful proprietary combination of mindful botanicals, including Lion’s Mane, 120mg Magnesium, Ashwagandha, and L-Theanine—double the amount found in most functional beverages. Available in refreshing flavors: Raspberry Orange Blossom, Cucumber Mint, Elderflower Mint, Peach Ginger, and Blood Orange Rosemary.
Each can of TRIP contains 29 calories or less, with 0g of added sugar, making it the perfect choice for health-conscious consumers seeking both flavor and functionality.
