After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience.
The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.
Brand offers targeted experiences through combinations of THC, minor cannabinoids.
October 17, 2024
Designed to meet the growing demand for targeted cannabis experiences, Effin' focuses on delivering specific effects through combinations of THC and minor cannabinoids.
“Consumers are looking for wellness across every aspect of their lives, and food and beverages are playing a critical role in this transformation,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana.
PLT Health Solutions using SupplySide West to show ingredients for muscle health, sports/active nutrition, mood, sleep and men's sexual health
September 24, 2024
Totally new ingredients will include offerings in the Men's Health, Sports/Active Nutrition and Energy categories. Previously launched but new to SupplySide ingredients include offerings in Muscle Health, Energy, Mood and Sleep categories. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT's growing beverage ingredient portfolio.
Three varieties offer mix of cannabinoids for targeted effects.
August 30, 2024
JAMS Remix pairs fast-acting onset technology with multi-cannabinoid ratios and functional ingredients to deliver cannabis benefits from daytime to nighttime.
Prepared Foods interviews Rachel Yarcony, founder and CEO of myAir, Ltd. Yarcony pioneered the myAir system, an AI-driven personalized platform that combines advanced technology with functional ingredients to offer tailor-made nutrition that “enhances stress resilience.”
PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.
Bigelow says the Peak Energy Black Tea features caffeine and L-Theanine to benefit brain and mood with sustained clarity and focus. Whispering Wildflowers is a caffeine-free, herbal tea with a rosy purple color and a floral blend of lavender, rose, passionflower, and butterfly pea flower that finishes with a hint of sweetness.