After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience. 

Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.

Bigelow says the Peak Energy Black Tea features caffeine and L-Theanine to benefit brain and mood with sustained clarity and focus. Whispering Wildflowers is a caffeine-free, herbal tea with a rosy purple color and a floral blend of lavender, rose, passionflower, and butterfly pea flower that finishes with a hint of sweetness. 

The Pressed Unwind Tonic, crafted with adaptogens, blends tart cherry, chamomile, ashwagandha and L-theanine to promote calmness within the body and mind.

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.

Nellson Nutraceutical, a leading North American manufacturer of branded and private label nutritional bar and functional powder solutions, launched a new blog highlighting the trends and latest insights happening with powdered beverages.

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind. 

Florida Food Products’ expanded health and wellness portfolio includes its natural L-theanine. Derived from the leaves of green tea, L-theanine is an amino acid associated with multiple health benefits, from improved focus and sleep1 to decreased blood pressure and promoted relaxation. FFP’s natural L-theanine is an ideal ingredient solution for a wide range of health and wellness applications including beverages, foods, supplements, nutraceuticals, and more.

The Secret Nature of Fruit launch is a transformative step for Dole as it transitions into a health and wellness company and introduces products into two new and different categories – chewable supplements and probiotic sodas.