Bolthouse Fresh Foods™ debuted a first look at its newly designed corporate logo, which will roll out this Fall 2024 to celebrate its century-long heritage as one of North America’s largest producers of fine-quality carrots. This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to our products.

Beyond a refreshed corporate logo, Bolthouse Fresh Foods™ is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots, and on-the-go snacking solutions. Consumers will begin to see Bolthouse Fresh™ products with bold and playful designs rolling out this fall.