www.preparedfoods.com/articles/129613-bolthouse-fresh-foods-introduces-updated-brand-identity-and-packaging
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Bolthouse Fresh Foods Introduces Updated Brand Identity and Packaging
Company’s debut initiates the next era for the newly created entity and its fresh carrot portfolio
August 15, 2024
Bolthouse Fresh Foods™ debuted a first look at its newly designed corporate logo, which will roll out this Fall 2024 to celebrate its century-long heritage as one of North America’s largest producers of fine-quality carrots. This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to our products.
Beyond a refreshed corporate logo, Bolthouse Fresh Foods™ is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots, and on-the-go snacking solutions. Consumers will begin to see Bolthouse Fresh™ products with bold and playful designs rolling out this fall.