Carving a new niche for its distinct flavor combinations, the new packaging – which is fully recyclable, appealing to sustainability-minded consumers – positions the brand's unexpected pairings as "Fusion Hummus," and features the brand's signature vibrant colors.
Beyond a refreshed corporate logo, Bolthouse Fresh Foods™ is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots, and on-the-go snacking solutions.
The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.
Company unveiled new logo, new products, and introduced new executives at Natural Products Expo West
March 22, 2024
The company unveiled its new logo and spoke further about the rebranding to a live audience. Simultaneously, the company launched a new website at www.Insignia.gg.
The new logo thoughtfully borrows equity from Pepsi's past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.
Ronzoni is relaunching with a refreshed brand identity and integrated marketing campaign, paying homage to its 108-year heritage while adapting to today’s dynamic shopper needs.
The change honors that the company has evolved beyond its dairy roots and today serves a wide variety of business-to-business customers in a full spectrum of food solutions
October 22, 2021
Darifair Foods, a culinary and food science-focused provider of flavor and functional ingredients for restaurants and food manufacturers, announced a new company name and brand identity: Rubix Foods.
Aunt Jemima, Mrs. Butterworth and Uncle Ben’s are among the brands under review
June 17, 2020
Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., announced it will remove the image of Aunt Jemima from its packaging and change the name of the brand. Packaging changes without the Aunt Jemima image will begin to appear throughout Q4 of 2020.
Sweeping changes to product portfolio include full redesign and reformulation
June 2, 2020
Lightlife aims to make it easier for consumers to make healthier food choices by offering plant-based meat products made only with simple, recognizable ingredients, like pea protein, brown rice, dried red bell pepper, and beet and cherry powders.