Supergut, aclinically validated gut health superfood that improves gut health and curbs cravings, announced a nationwide partnership with GNC, a leader in health and wellness. The partnership, which includes both in-store and online sales, accelerates Supergut’s retail expansion. The company’s products, which include its new Gut Healthy GLP-1 Booster (an unflavored prebiotic fiber mix that can be added to any food or beverage), award-winning snack bars, and meal-replacement shakes, were available exclusively online until the company launched in bricks-and-mortar stores early 2024.
Supergut’s products are at center of GNC’s new GLP-1 nutritional support section, available in all 2,330 GNC stores nationwide and on GNC.com, and are also rolling out across Fresh Thyme Markets, Erewhon, Gelson’s, Bristol Farms, and Central Market. In addition to this retail expansion, Supergut remains available on Supergut.com and Amazon.
Supergut works by nourishing beneficial gut microbes and regulating the production of the hunger-resisting hormone GLP-1, which is naturally produced in the gut after consuming specific types of prebiotic fiber. GLP-1 slows digestion, signals the brain to stop eating and improves the body’s insulin response — the same process triggered by blockbuster weight loss drugs such as Ozempic®, Wegovy®, Monjauro®, and Zepbound™. Approximately five million Americans take these drugs now, and up to 70 million Americans may use a GLP-1 by 2028.