Items Tagged with 'health and wellness'

In 2024, consumers navigated a challenging economic landscape, balancing financial constraints with a desire for health-focused innovations. The year underscored a "value mindset," as shoppers sought ways to stretch their budgets without sacrificing their priorities.

These ultra-processed foods usually have longer shelf lives and are highly appealing, as they are convenient and contain a combination of sugar, fat, salt and carbohydrates which affect the brain's reward system, making it hard to stop eating.

In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.

Nutrition has become hyper-personalized, and we owe much of that to advanced technology. As tech has taught us more about how our bodies and brains work, we’re paying more attention to how the foods and beverages we consume affect us beyond physiology. This single but sweeping development has significantly shaped food trends for the coming year and beyond.

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.

“Consumers are looking for wellness across every aspect of their lives, and food and beverages are playing a critical role in this transformation,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana. 

Vital Pursuit delivers the nutrients this consumer group needs with thoughtfully portioned products that offer at least 20g of protein, great taste, and options with vibrant vegetables. 

Discover the latest trends reshaping the food and beverage landscape in 2024 and into 2025, where health-conscious choices meet adventurous flavors. We delve into how consumer behaviors are driving innovative snack and beverage options, while sauces and dressings bring excitement to mealtimes. Uncover the key insights and product opportunities that can inspire your next creation in the ever-evolving market.

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand.