A new study from Hydrosome Labs demonstrates the potential for regular consumption of Hydrosome H2O to positively influence gut health by increasing microbiome diversity and reducing inflammatory markers in mammals. According to the company, approximately 30 years ago, scientists began to investigate the formation of tiny bubbles in water, sometimes called ultrafine bubbles.

The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.

The line includes three vegetarian gummies, each uniquely formulated for specific needs: GummiBiotics Defense to help support immune health, GummiBiotics IBS Ease to alleviate IBS symptoms, and GummiBiotics Lean to aid in abdominal fat burning.

Fermented foods other than dairy are trending, with sauerkraut, kimchi, pickles, and other vegetables; kombucha; sourdough; natto and tempeh leading the pack. Yet with cultured dairy still at the forefront, there are multiple fermented dairy products that offer benefits besides the immunity support of probiotics.

Parents care about health and wellness for their children, and their purchasing patterns drive innovation toward healthier children’s food and beverage products. We see growth in numerous categories in children’s products that are positioned as healthy and better-for-you, including dairy alternatives as well as new items in the sweet and savory bakery, and confectionery categories.  

Curb is Modere’s clean supplement that supports natural GLP-1 production to help control appetite and hunger for both immediate and long-term weight management support.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.

Enriching the diet with regimens of prebiotics, probiotics, postbiotics, and other ingredients can establish greater microbial diversity in the gut and has been reported to improve immune function in the aging population.

The revamped Wild About Mixmi Froyo™ products have been reformulated to be 100% natural, truly fermented, and enriched with high-quality probiotics. 

A breakfast smoothie created to replace breakfast, Todo provides prebiotics, adaptogens and antioxidants, is filled with fiber, and offers a milk base of 25g of complete protein, fully devoid of artificial sweeteners or added sugar.