Kettle Brand®, known for crafting bold and unique chips, unveiled its newest limited-edition flavor, Gochujang. Kettle Brand is diving into the rich and complex world of the popular Korean pepper paste, with a burst of sweet and spicy flavor in each chip. The brand was inspired to create its latest limited-time flavor as Gen Z and Millennials continue to express interest in sweet and spicy combinations1 and as Korean cuisine continues to grow in the US2.
To celebrate the launch, Kettle Brand teamed up with Chef Eric Choi.
Kettle Brand is known for bringing great flavor, naturally, with non-GMO ingredients since it was founded in 1978. New Kettle Brand Gochujang Flavored Chips are available for a limited time starting this spring at retailers nationwide for a suggested retail price of $5.29 in packaging reminiscent of the brick red color of the condiment.
1. Source: Mintel, A year of Innovation in Table Sauces, Oils & Seasonings, 2022, Kerry 2023 US Cuisine Charts
