Pre-Workout Powders
ZOA Energy LLC, Tampa, Fla., said its new ZOA+ Powder is a “5-in-1 advanced formula pre-workout supplement designed to deliver maximum performance and mental focus.”
The 13oz powders come in three flavors: Fruit Punch, Wild Berry, and Cherry Lime. Ingredients include beta alanine, betaine anhydrous and CON-CRET Creatine HCL for workouts; and L-tyrosine, alpha GPC, and gingko biloba for focus, the company says. Officials add that ZOA+ Powder is NSF Certified for sport.
“This product features a one-of-a-kind nitric oxide support formula that sets us apart in the market today, all aimed at maximizing athlete performance in the gym,” notes Dave Rienzi, ZOA co-founder and chief innovation officer
Build, Keep Muscle
Medifast Inc., Baltimore, introduced OPTAVIA ACTIVE with two premium exercise supplements and protein powders to address age-related muscle mass decline and support muscle health. They include an essential amino acid (EAA) blend and whey protein.
Officials say OPTAVIA ACTIVE EAA helps activate protein synthesis with a clinically studied and effective blend of eight essential amino acids, including 3.5g of leucine per serving and a 4:1:1 ratio of branched chain amino acids. Flavors include Strawberry Lemonade and Orange Mango. Both are free of stimulants and no artificial colors, flavors or sweeteners.
OPTAVIA ACTIVE Whey Protein delivers 24g of protein per serving to help build muscle mass and strength with exercise. The product comes in Vanilla and Chocolate flavors, and is recommended for consumption within 60 minutes after exercise.
Post-Workout Protein
THGH Partners, LLC, Los Angeles extended its Power Life by Tony Horton brand with a Strawberry Vanilla High Impact Protein powder for post-workout recovery. It comes in whey and plant protein options.
THGH says the Whey Protein ($69.95) contains ethically sourced whey from grass-fed cows in the United Kingdom. Combined with HMB + Vitamin D3, Aquamin®, and ChroMax®, the blend helps nourish muscles, support strength, preserve of lean muscle. The Plant Protein ($69.95) has a vegan protein blend derived from pea, rice, fava, mung bean, and pumpkin seed. It’s also fortified with HMB, Vitamin D3, Aquamin®, and ChroMax®.
Along with the new strawberry vanilla flavor, Power Life High Impact Whey Protein and Power Life High Impact Plant Protein are also available in chocolate and vanilla, which can all be purchased on the Power Life website.
Flavor Forward
Glanbia Performance Nutrition, Downers Grove, Ill., extended its Optimum Nutrition brand with four limited-edition flavors across two sub-lines: Gold Standard 100% Whey and AMIN.O. ENERGY.
"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."
Gold Standard 100% Whey’s new flavors are Fruity Cereal and Cinnamon Roll. Each provides 24g of protein per serving and can be mixed with milk or water or incorporated in a smoothie. The powders come in in a 2lb, 30-serving tub, retailing at $49.99.
The new AMIN.O. ENERGY flavors are Tropical Sunrise, with passion fruit, orange and guava flavor notes; and Citrus Spritz, with lemon, lime and orange flavors. Each serving provides 100mg of caffeine from natural green tea and coffee bean extract and 5g of amino acids and electrolytes for hydration.
AMIN.O. ENERGY Tropical Sunrise and Citrus Spritz are offered in an 8.5oz, 30-serving tub for $29.99.
Sweet Before Sweat
This summer saw Redcon1 LLC, Boca Raton, Fla., partner with Junior’s Cheesecake, New York City, for a line of cheesecake-inspired healthy protein powder. Officials say Junior's cheesecakes are made with premium ingredients and are fresh baked daily. The new line of REDCON1 MRE LITE will come in a variety of flavors, starting with Raspberry Swirl Cheesecake and other seasonal flavors throughout the year.
"This collaboration carries quite a significance. For years, every time my travels have taken me to NYC, I've made it a point to visit Junior's for a slice of their iconic cheesecake," said Aaron Singerman, REDCON1 founder. "We're excited to partner with Junior's to offer everyone a delicious way to help fuel their nutrition goals. We believe Junior's cheesecake-inspired flavors in our best-selling protein powder will be a game-changer."
REDCON1 x JUNIOR'S MRE LITE Raspberry Swirl Cheesecake Protein Powder is available at redcon1.com.
Pre-Workout Powder
Standard Process Inc., Palmyra, Wis., extended its POSSIBLE active lifestyle line with Strawberry Beet Pre-Workout in single-serve stick packs. Ingredients include beets, fermented beets, green tea extract, Camu Camu, quinoa sprouts and a blend of cordyceps and chaga mushrooms.
"Our team at POSSIBLE is excited to introduce our Strawberry Beet Pre-Workout powder to the market," said Simone DuBois, Standard Process director of active lifestyle products. "We have combined whole-food, organic ingredients with scientific expertise to create a truly clean pre-workout that enhances your workout experience, as an alternative to other pre-workout drinks. With POSSIBLE Strawberry Beet Pre-Workout, athletes of all levels can expect support for mental focus, energy levels and with two servings, support for endurance performance."
