GoGo squeeZ® continues the spirit of its 'FUN-damentals' campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan 'Logistx' Edra, to encourage more people to give breaking, the "it" sport of summer, a try. 

"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."   

ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.

Ascent announced a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent's Plant Protein helps to expand their line of products that support "clean-eating, hard-working athletes dedicated to their nutritional goals."