From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.
Available in three flavors — Lemonade, Blue Raspberry and Venice Punch, a tropical pineapple-guava blend — this full-spectrum supplement addresses four key performance categories with fully dosed, high-quality ingredients.
The pea protein market size is poised for substantial growth, with an estimated value of $1.7 billion in 2022 and a projected CAGR of 11.9% to reach $2.9 billion by 2027. North America stands at the forefront, holding the largest share in both volume and value during the forecast period.
The company collaborated with Peloton Instructor, Jess Sims to develop the new powder supplement
February 21, 2024
The vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional Vitamin C, Zinc and Elderberry, boasts only 2g of sugar and 20 calories per single-serve stick.
"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."
1440 Foods, a portfolio of sports and active nutrition brands, announced the signing of a definitive agreement for Bain Capital Private Equity to acquire a significant stake in the company, in partnership with existing investor and operator 4x4 Capital.