TiNDLE Foods announced the retail debut of TiNDLE Chicken in the United States through select outlets this week, including grocery store chain, Giant Eagle, online grocery provider, FreshDirect, and several popular independent markets on the West Coast including Berkeley Bowl and BESTIES Vegan Paradise. This marks the first time that shoppers in America can find TiNDLE Chicken products in their grocery aisles, after launches earlier this year in Europe, including Whole Foods Market and Morrisons in the UK and the EDEKA Group, Germany's largest retailer.
TiNDLE's range of plant-based retail products were developed in collaboration with the company's R&D team and expert chefs across Europe, Asia, and the United States to bring an elevated restaurant-quality culinary experience into home kitchens. Just as can be found across restaurants today, the grocery-ready TiNDLE Chicken products feature a distinctive flavor and are made with simple, non-GMO ingredients.
Starting this week, residents in Indiana, Ohio, and Pennsylvania can now purchase TiNDLE Chicken at select local Giant Eagle stores. Established in 1918, Giant Eagle operates more than 400 stores throughout the Midwest and East Coast. Giant Eagle shoppers can find three of TiNDLE's most popular products in the frozen aisles of nearly 84 stores: TiNDLE Patties, TiNDLE Tenders, and TiNDLE Wings.
The launch follows the success of TiNDLE Chicken's debut in the US market in 2022 and early previews of its retail offerings over the last year through limited-time pop-ups and in ecommerce channels. Since then, the startup has increased the distribution of its flagship product, TiNDLE Chicken, reaching hundreds of distribution points and restaurants across the country. Last month, TiNDLE debuted TiNDLE Breakfast Sausage, its first entirely US-designed product.
