According to custom SPINS data developed for the Good Food Institute (GFI) and Plant Based Foods Association, annual combined retail sales of plant-based meat and seafood fell 12% to $1.2 billion in 2023.
Consumers increasingly are seeking plant-based alternatives to satisfy their taste preferences and desires to reduce their reliance on animal-derived products. In order for product makers to successfully fulfill these consumer demands, achieving authentic flavor profiles that evoke the essence of traditional protein has become both an art and a science.
"We created a product that we believe will unlock the plant-based category for the mainstream consumer,” said Tristan Maurel, CEO and co-founder. “SWAP Chicken's superior taste, clean ingredients and unrivaled product versatility finally enable chefs to recreate traditional recipes using only plant-based ingredients.”
Chunk Foods creates plant-based whole cuts that rival traditional meats in taste and texture, offering consumers a versatile option for at-home preparation.
SWAP's 'Umisation' protein platform employs a technique to transform plant proteins into structured fibers without high heat or pressure. The approach uses just eight familiar ingredients and no artificial flavors, colorants, or texturizers.
This move follows the success of Redefine Flank within foodservice outlets, in more than nine countries amid widespread acceptance from meat-lovers, flexitarians, vegetarians, and vegans alike.
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