Yves Potvin, godfather of plant-based meat and seafood, created the first mainstream soy hot dog and deli slices in the 1980s. In 2003, he founded Garden Protein International, offering game-changing analogs of beef, chicken, sausage, crab, and fish. Potvin is owner of Konscious Foods Canada, Inc., makers of sushi analogs that bring the fresh raw seafood experience to vegans and mainstream consumers fighting the global devastation of marine life. Konscious products, available in more than 6,000 retail outlets, contain ingredients that can help promote natural GLP-1 production. The company is currently open to investment in its next stage of progress. Connect with Yves at ypotvin@knscious.com.
Consumers increasingly are seeking plant-based alternatives to satisfy their taste preferences and desires to reduce their reliance on animal-derived products. In order for product makers to successfully fulfill these consumer demands, achieving authentic flavor profiles that evoke the essence of traditional protein has become both an art and a science.
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