NotCo™, the fast-growing food tech company with a patented AI technology named Giuseppe, announced the launch of NotChicken™ Spicy Patties in collaboration with Austin-based hot sauce company, Yellowbird Sauce. Now stocking the freezer aisles nationally at select Whole Foods Market locations across the nation, NotChicken™ Spicy Patties boast the aroma, taste and texture that’s nearly identical to chicken with added habanero spice.
Just as temperatures are starting to cool down, NotChicken™ Spicy Patties have arrived to heat things up. Featuring NotCo™’s signature NotChicken™ Patties and Yellowbird’s Spicy Habanero flavor, a fruity and bright combination of habaneros, carrots, garlic and tangerine, this offering is crispy on the outside and juicy on the inside with an added spicy AF flavor-forward kick Yellowbird is notorious for.
The collaboration marks the first US retail co-brand for NotCo™ as the brand continues to make waves as one of the world’s leading plant-based food tech companies. Yellowbird’s commitment to homegrown, flavorful ingredients to curate hot sauce around paired with its following were key factors in the partnership pairing process. NotCo™ and Yellowbird® will celebrate the launch of NotChicken™ Spicy Patties with a co-branded food truck serving the product in Austin and Los Angeles for three days in each city in November.
Like all NotCo™ products, the innovative recipe for NotChicken™ Spicy Patties was created by Giuseppe, alongside NotCo™’s team of AI Chefs and R&D experts, who consistently produce plant-based options, allowing them to look, taste and function just like animal-based products. NotChicken™ Spicy Patties are vegan, non-GMO, cholesterol free and made with a unique blend of plant-based ingredients including fava beans, bamboo and peach powder.
NotChicken™ Spicy Patties are available in the frozen section of select Whole Foods Market locations across the nation and are sold in 12oz four-packs.
