Items Tagged with 'artificial intelligence (AI)'

To introduce the foodservice industry to the power of Mattson AI capabilities, the company will be hosting an event at the Mattson Innovation Center in Chicago, called, “Meet The Chefs of Mattson Chef Insights AI.” 

In partnership with Knowde, the leading software platform for the chemical industry, the intelligent, AI-powered platform has already demonstrated remarkable impact with a 245% increase in leads and 135% growth in site visitors.

Predictive analytics are accelerating R&D cycles in crop and food science. AI reduces the time and resources needed to experiment with new food products and turns traditional trial-and-error cycles into more efficient data-driven discoveries.

Digital technologies loom large on the list—from the growing impact of artificial intelligence to the need for tech-enabled traceability across the food supply chain. What’s in our food also figures prominently.

2025 will signal a marked acceleration of AI in marketing as companies move past pilot purgatory and can scale models that create highly personalized consumer interactions, automate processes, and provide predictive data and analytics strategies.

Nearly two thirds of respondents (64%) said they believed that food and beverage products made with the help of AI technology should not be described as ‘natural’ – with 12% disagreeing with this. There was also strong support for regulation, with 78% of respondents agreeing that the Government should introduce laws controlling the ways food and drink companies can use AI technology to design and manufacture their products. Just 6% disagreed with this.

In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.

Looking to the year ahead, the overarching consumer need is that they want something new. They want fresh ideas, unique options that break through the noise, and innovations that are engaging and exciting – something that’s enough to wake them up from their “bed rotting” and “doom scrolling.” 

The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.

This tool is expected to transform the process of fragrance creation across various industries by leveraging Giuseppe, NotCo’s advanced generative AI platform, alongside Cramer’s extensive database of tens of thousands of fragrance formulations, enabling the rapid development of premium fragrances in seconds.