Frankford Candy, a manufacturer and marketer of licensed confections and gifts, and Kellogg’s teamed up to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars to the candy aisle this spring.
The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®. The Kellogg’s® Rice Krispies® Strawberry-Flavored Candy Bar pairs Rice Krispies® with strawberry flavors in a creamy white candy.
The single-serve, 2.75oz candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores nationwide, as well as online at FrankfordCandy.com and Amazon.
The new Kellogg’s® Rice Krispies® Candy Bars will be Frankford Candy’s first licensed Kellogg’s® product that will be available year-round. The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies® Milk Chocolate Rabbit and Rice Krispies® Milk Chocolate Eggs. An expanded line-up of Kellogg’s® Rice Krispies® Easter candy is available this year.
