WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.

The macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir's powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.  

The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®.

Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with NEW Kellogg's Frosted Flakes® Minecraft.  

Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.

The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. Kellanova will be a global snacking powerhouse with a portfolio of iconic, world- class brands.

Bread and bread products posted the biggest decline with launches down nearly 11% during the first 11 months of 2022. Crackers launches dipped just more than 2%. Innovation trends around specific health claims softened in 2022.

The new line-up offers a convenient way to enjoy Kellogg's Frosted Flakes®, Froot Loops®, Apple Jacks® and Raisin Bran Crunch® with the same taste anywhere, anytime — no milk required. 

Kellogg's Apple Jacks Slime cereal features sweetened, toasted orange and green loops that evoke notes of green apple flavor.

Special K Protein Snack Bars are available in two flavors, sweet Berry Vanilla and rich chocolatey Brownie Sundae. The new 90-calorie Special K Protein Snack Bars provide an easy on-the-go protein pick-me-up without compromising on taste.