Mars knows that c-store shoppers and those on the go are adventurous with their purchases, making variety key to winning in the c-store space. The latest Mars Wrigley innovations and offerings aim to fuel category growth and provide new options to consumers.
Frankford Candy licensed the brand to introduce the bar in two varieties
April 14, 2023
The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®.
The new indulgent snack contains a chewy brownie filling, mixed with chopped almonds and topped with a layer of caramel, all coated in dark chocolate
April 19, 2021
The innovation follows the release of two other products in the SNICKERS brownie line-up: SNICKERS Peanut Brownie, which features a chewy peanut-brownie filling, a layer of caramel and a classic SNICKERS chocolate coating, and SNICKERS Peanut Brownie Ice Cream.