Saffron Road introduced three elevated Asian dishes from Thai, Indian and Chinese traditions: Pineapple Fried Rice with Chicken, Butter Chicken,and Sweet & Sour Chicken -- the brand’s first foray into Chinese cuisine.
Flavors of Asia come alive with Saffron Road’s newest authentic recipes which combine traditional cooking methods with clean-label, ethically sourced ingredients like humanely raised, antibiotic-free chicken, aromatic long grain jasmine rice from Thailand, crisp bell peppers, bok choy, fresh ginger, virgin coconut oil from the Phillipines and ripe juicy pineapple.
With millions of Americans enjoying more at-home meals and dining-in as a sustained lifestyle shift, the delicious and exotic tastes of world cuisine have exploded in popularity--bringing culture, community and bold new flavors to dinner tables across the country.
Supporting the demand for premium products from shoppers across all income levels, plus honing in on the desire for convenience and variety in at-home meals, Saffron Road has launched a new line of family size meals that debuts with two of its most popular dishes -- Chicken Pad Thai, Chicken Biryani -- and newly launched Pineapple Fried Rice with Chicken - all of which will transport your senses to far off destinations and can easily be prepared and shared with family or friends at home.
Consumers will be able to find new frozen meals and family size products in over 3,000 stores nationally by August. Family-sizes will initially be available at Whole Foods Market, Walmart and Harris Teeter.
