Food Marketing Institute (FMI) introduced new resources related to its U.S. Grocery Shopper Trends 2015 analysis with The Hartman Group, which initially debuted at FMI Connect in Chicago. Inclusive of a full report, sharable infographic and recorded webinar series, the analysis explores the new norm regarding American food shopping.
• Webinar Series: Join FMI and The Hartman Group for a webinar series on FMI’s U.S. Grocery Shopper Trends 2015:
• A Peek from the Peak: A Panoramic View of the U.S. Grocery Shopper Trends 2015 Wednesday, August 5 at 2:00 pm ET • (At Capacity - Recorded for Download by Friday, Aug. 7)
• Making the Meal Fit the Shape and Schedule of the New American Household: the Grocer as Food and Family Facilitator, Wednesday, September 2 at 2:00 pm ET
• When Head Meets Heart in the Grocery Cart: Emerging Consumer Values Regarding Food Safety, Health and Wellness, and Animal Welfare, Wednesday, October 14 at 2:00 pm ET
FMI Releases U.S. Grocery Shopper Trends 2015 Resources
Full trends report includes sharable infographic and recorded webinar series
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