""Our annual trends report helps us not only understand the needs of our shoppers, but ensures we're exciting them by curating our shelves with the most fresh, innovative and local products,” said Fresh Thyme Market president Liz Zolcak. “Our shoppers are savvy, so it's important they know innovation is at our core and we can help them discover new products – often before they're available anywhere else in the Midwest."

Looking to the year ahead, the overarching consumer need is that they want something new. They want fresh ideas, unique options that break through the noise, and innovations that are engaging and exciting – something that’s enough to wake them up from their “bed rotting” and “doom scrolling.” 

The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.

Consumers are drawn to the complementary flavors and heat levels offered by different peppers and regional tastes. Understanding these synergies can help manufacturers discover new product innovation opportunities.

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors.

Earlier this year, the US Department of Agriculture (USDA) reported that spending on food-ordering apps for deliveries from full-service restaurants quadrupled between pre-pandemic months and 2022. 

The latest IFIC Spotlight Survey seeks to identify the most pressing food safety concerns for Americans. Survey takers selected microbial concerns, such as the presence of E. coli, and the presence of heavy metals in food as the primary issues of concern.

The 39th annual report, “Eating Patterns in America,” highlights a growing trend toward at-home dining over the past year, with 86% of eating occasions sourced from home. While retail volumes show modest growth, foodservice traffic remains under pressure. However, significant opportunities remain in both sectors, with American consumers spending nearly $1.7 trillion annually on food and beverages.