Hot is Cool

Just Born Inc., in launching Hot Tamales 3 Alarm and a new package for its Hot Tamales candy, performed some “lighthearted” research into the thoughts of young college students.

“Hottest” TV and movie celebrities were, respectively, Ashton Kutcher and Ryan Reynolds, while the “hottest” musician was Katy Perry. The “hottest” celebrity trend is hair color and style changes, while the “hottest” food trend is “fresh or supporting local growers,” followed by “yogurt.”

In terms of the actual new product, Hot Tamales 3 Alarm promises three increasing levels of heat: hot, hotter and hottest.

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William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

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