Prepared Foods

Consumers increasingly are seeking plant-based alternatives to satisfy their taste preferences and desires to reduce their reliance on animal-derived products. In order for product makers to successfully fulfill these consumer demands, achieving authentic flavor profiles that evoke the essence of traditional protein has become both an art and a science.

Gluten-free innovation is on the rise, with brands introducing allergen-friendly sweets, restaurant-quality breads and snacks. New launches emphasize flavors, improved textures, and creative partnerships.

Researchers at the University of California-Davis have developed a genetically modified wheat strain that reduces harmful gluten epitopes, potentially making wheat safer for those with celiac disease while maintaining its baking quality. Supported by a grant from the Celiac Disease Foundation, this breakthrough paves the way for future wheat varieties that could lower the risk of celiac disease and improve gluten-free food options.

The bakery category is heating up with innovative new products, from bold-flavored crackers and snackable sweets to artisan breads and convenient baking mixes. These latest launches cater to evolving consumer preferences, offering everything from upcycled ingredients and global inspirations to easy, time-saving solutions.

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation.