Prepared Foods' Executive Editor–Technical David Feder interviews ethnobotanist and regular contributor to Prepared Foods Kerry Hughes. She discusses the trending foods, beverages, and ingredients using botanicals that caught her attention at the 2024 Natural Products Expo West in Anaheim, California. Among specific better-for-you and botanical ingredients Hughes notes are: aloe, ashwagandha, cranberry, elderberry, ginseng, milk thistle, mushrooms, saw palmetto, and tomato lycopene.

In this exclusive webinar, Chef Kang, Joey Jurgielewicz, and Chef Peter share some of the tricks of their trade for prepping and cooking pork, duck, and beef.

Kerry Hughes discusses the trending foods, beverages, and ingredients—especially those using botanicals and other natural functional ingredients—that she spied at the 2025 Natural Products Expo West.

While there are foods and beverages marketed as contributing to health in order to prevent certain diseases or dysfunctions, to support immunity, or to be generally “better for you,” products presented as medicinal foods are those foods and beverages crafted to address specific disease states. Consumer studies have found that some three-quarters of Americans are interested in bioactive ingredients, with approximately half of those persons willing to pay more for products containing such ingredients.

David Feder, Executive Editor–Technical for the Prepared Foods network sat down with Keith Ayoob, EdD, RDN Associate Professor Emeritus of Pediatrics at Albert Einstein College of Medicine, New York, and author/curator of the EdibleRx newsletter to provide an overview of the trend in so-called medicinal foods. 

Natural products industry sales were expected to hit nearly $320B in 2024 with growth across virtually very department. In advance of Natural Products Expo West, Prepared Foods covers everything from innovation to ingredients with Scott Dicker, market insights director at SPINS LLC, Chicago.

How does the nation’s largest refrigerated foods processor mine the relationship between culinary inspiration and R&D innovation? Prepared Foods talks trends and tastes with Reser’s Fine Foods executives Chef Sean Dwigans, Culinary Business Development Manager; and Chef Todd Ketterman, Culinary Manager.

The replacement for Natural Products Expo East, Newtopia Now, launched in the center of the country, kicked off last August in Denver, Colorado. Prepared Foods’ contributing editor Kerry Hughes, MS, ethnobotanist and principal for EthnoPharm covered the inaugural show, sharing highlights of the botanical ingredients as well as other ingredients and CPG products showcased there in the Mile-High City.