psychographic factors | Prepared Foods

Items Tagged with 'psychographic factors'

ARTICLES

The Science of 'Crave'

Tap into consumer desires and make a product "craveable."

October 16, 2019

At Prepared Foods' recent New Products Conference (NPC) in Chicago, SRG shared new research that explores why people crave what they do. It's called, "Craveology."

Technomic Decodes Foodservice Consumers with Eater Archetypes

Eater Archetypes reveal how psychographic factors can sway consumers with the same age, income or demographic profile

August 14, 2015

Technomic Inc. responded to this industry need for behavioral segmentation with its proprietary Eater Archetypes, which break new ground for turning psychographic data into business insights.

Connecting leaders through discussion and insights on thought leadership, strategy, customer trends, technology, brand building, sustainability & society.

Whether it’s in response to aging or the daily stress of life in a fast-paced, polarized world, consumers turn to supplements—and increasingly to finished foods and beverages—to address cognitive health and feelings of stress and anxiety.

Items Tagged with 'psychographic factors'

ARTICLES

The Science of 'Crave'

Technomic Decodes Foodservice Consumers with Eater Archetypes

Supply Side West 2024 Preview | Episode 3

Supply Side West 2024 Preview | Episode 4

Supply Side West 2024 Preview | Episode 2

Supply Side West 2024 Preview | Episode 5

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