At Prepared Foods' recent New Products Conference (NPC) in Chicago, SRG shared new research that explores why people crave what they do. It's called, "Craveology."
Eater Archetypes reveal how psychographic factors can sway consumers with the same age, income or demographic profile
August 14, 2015
Technomic Inc. responded to this industry need for behavioral segmentation with its proprietary Eater Archetypes, which break new ground for turning psychographic data into business insights.