Taylor Cunningham is an associate strategist at SRG. Headquartered in Boulder, Colo., SRG is a creative collective, a nationally recognized brand consultancy, innovation and creative agency. To learn more about Craveology and SRG’s success in creating over $10 billion in incremental value for clients during the past five years alone, please visit www.srg.com.
At Prepared Foods' recent New Products Conference (NPC) in Chicago, SRG shared new research that explores why people crave what they do. It's called, "Craveology."
