Items Tagged with 'marketing food products'

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.

With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape.

Pringles® took its iconic crisps to new extremes with a New York pop-up dedicated to flavor stacking – a new way to experience Pringles crisps

General Mills recently launched its Lucky Charms Marshmallow Only Sweepstakes, in which the company will giveaway 10,000 limited-edition marshmallow only boxes of cereal to its cans.

Understanding how commodity boards are created and funded, and what they can and can’t do, can provide real value to food companies.