Between the money they have and the money their parents spend on them, Gen Z is already having a significant impact on the American economy.

Maeve Webster will lead teens in a discussion about technology (platforms that teens use to learn about foods, make purchases and share opinions), and preferences (preferred flavors, formats, categories, cuisines, packaging, etc).

Saffron Road’s chickpeas use antioxidant-rich Fair Trade Certified™ dark chocolate, or are swirled in buttery salted caramel and sweet, warm honey. All are dual Certified Halal and OU Kosher, as well as Gluten Free.

This post-Millennial generation is already following through with this sentiment in their actions – Gen Z accounts for some of the heaviest use of organic and non-GMO foods, according to the NPD report, Make It Happen for Gen Z.

Gen Zs, like the Millennials, prefer food and beverages with transparent labeling and an absence of artificial ingredients; skeptical of big brands and too many label claims, finds the NPD report, which takes a holistic look at the attitudes, behaviors, and voices of Gen Zs.  

By virtue of their upbringing, Gen Zs are unintentional foodies and were brought up in a culture that talks about, celebrates, and entertains with food, according to the recently release NPD report, Make it Happen for Gen Zs.

As with the case of foodservice in general, younger consumers drive away-from-home beverage orders, and tend to be more discerning about their beverages.

While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.

The younger demographic faces a world far different from that of its parents and prior generations. This group is embracing new philosophies and expectations for its foods and beverages, be it in schools, in restaurants or in the grocery aisles.