The first dominant segment is couples with children who focus on limiting added sugar as a means of promoting a healthy lifestyle for their families, according to the latest CFI Illuminate™ Digital Cultural Insights report.

The top eating pattern cited was intermittent fasting (10%). Diets considered at least somewhat restrictive of carbohydrates were well-represented, including Paleo (7%), low-carb (5%), Whole30 (5%), high-protein (4%), and ketogenic/high-fat (3%). Younger consumers (age 18 to 34) were more likely to follow a specific eating pattern or diet than those 35 and above.

Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content. 

Creating convenient food for a busy person isn't a new concept. But unlike adults, preteens and teens are still growing and developing at incredibly rapid rates, so they need more food—and more out of the food they eat.

One very important ingredient in this is sugar - adults and children in many countries simply consume too much. We need to reduce the amount of sugar that we eat drastically. Various solutions to reduce the sugar content of food are available.

With approximately half of American adults (52%) “watching” their diets, Mintel has explored the reasons behind this behavior and the food ingredients on consumers’ radars. Some 60% report they are dieting to lose weight, while 15% of dieters claim they are doing so, at least in part, because of concerns about salt intake.