Each week, website visitors will have one clue and six attempts to guess the mystery word. Every word will be connected an aspect of the development and formulation of new food and beverage products. 

A variety of concerns weigh on modern consumers, among them are the availability of healthy foods and the impact food has on health and well-being. In this environment, consumers have demanded greater transparency from food companies. It can be inferred that food companies that recognize and support these consumer priorities can achieve long-term consumer loyalty and brand value.

The Oscars, Emmys, Grammys, Golden Globes and Tonys. Every winter and summer brings a crush of awards programs for movie and television stars, musicians, stage actors and others—all those who feed consumer demand for entertainment. 

In the never-ending quest to connect with consumers on a meaningful level, today’s marketers like to think they can target specific needs by appealing to hot-button desires in health and wellness, changing eating behaviors or influencers to purchase.