This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, wine, cocktails, seltzer, and spirits. It highlights "10 Mega Trends to Know," including alcohol-free options, global flavor influences, health-driven "better-for-you" beverages, emerging sensory experiences, and sustainability's growing impact on producers.

McCormick Flavor Solutions announced the Flavor Forecast 24th Edition, the annual report illuminating the latest trends shaping the way people enjoy flavors worldwide to inspire future product innovations. With this year’s report, McCormick also shared its 2024 Flavor of the Year: Tamarind.