This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, wine, cocktails, seltzer, and spirits. It highlights "10 Mega Trends to Know," including alcohol-free options, global flavor influences, health-driven "better-for-you" beverages, emerging sensory experiences, and sustainability's growing impact on producers.

 Datassential research shows that more than half of all consumers consider the flavor of a dessert as one of their top three factors when ordering a dessert away from home.