Katie Ayoub is president of Katie Ayoub & Associates, offering menu trends expertise, content creation and food & beverage consultancy. She serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years.
We’ve pinpointed four flavors for 2025, each representing opportunity for differentiation while aligning with larger, sustaining trends. As we see them take shape on restaurant menus, each also promises opportunity in the retail space, offering a parallel path for consumer exploration and adoption.
