Cathy Nash Holley is publisher and editor-in-chief of Flavor & The Menu, a restaurant industry title dedicated to flavor trends, strategies and solutions for menu development. Flavor & The Menu is published in print six times a year and online at www.getflavor.com. Readers may reach Holley at cathy@getflavor.com.
American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks’ Unicorn Frappuccino, or any “next trending ingredient” for that matter, trends are, after all, what keep the foodservice market dynamic, competitive and enticing.
