Consumer Appetite for Beef and Other Animal Proteins Remains Strong
The variety of cuts available in the grocery store has dwindled over the years because most consumers know less and less about the animals they consume
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John Shackelford, MSc, is the corporate chef and culinary manager of new product innovation for Giraffe Foods, Inc., in Toronto, Canada. He has worked in the field of food science and research for a decade, with special emphasis on meat and poultry development and food safety. A frequent contributor, he can be reached at john@giraffefoods.com.