After working for several years in the U.S. as brand manager for a major food company, Ofer Eliav became manager of the family-owned GreenLite Co. bakery, a division of Eytan’s Bakery Ltd. in Yavne, Israel. GreenLite produces some half of all gluten-free bakery items sold in its home country. Eliav can be reached through GreenLite’s website at www.greenlite.co.il/english.php.
Gluten-free foods and beverages spent the better part of the past two decades moving up the trend track in fits and starts. Recently, however, the gluten-free category experienced a growth spurt of epic proportions.
